Carlos Salum
Workshop: Performance Science Lessons from Formula 1 Racing
Carlos Salum is the Founder of Salum International Resources, Inc., a Leadership Performance Strategy consultancy based in Charlotte, North Carolina, USA. He’s the developer of Performance Architecture, a process that helps corporate leaders design a blueprint for achieving peak performance, based on key training principles utilized by world-class athletes and sports teams. His international clients have headquarters in four continents and belong to the private banking, diplomacy, insurance, medical, IT, management consulting and sports management industries, among others. He’s the author of “The Glass is Full and a Half,” a memoir in which he documents breakthrough transformations through his work as a consultant for over three decades.
As an executive, Salum held top management positions in the sports marketing and information technology industries. As a peak performance expert, he has participated in ground-breaking research with some of the world's leading sport scientists, with whom he coached some of the world's top athletes. He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others. He currently coaches international race car drivers Pietro Fittipaldi (Formula One Team Haas, 2017 World Champion Formula Renault V8 3.5) and Enzo Fittipaldi (Formula 2 Red Bull Academy, 2018 Formula 4 Italian Champion, former Ferrari Driver Academy), as well as sisters Amna and Hamda Al Qubaisi (F1 Academy, Formula 4, from Abu Dhabi).
Salum collaborates as a Mentor with LEAD Sports & Health Tech Partners created by the grandsons of Adi Dassler (the legendary founder of Adidas), as well as their ADlegacy operation based in the Bahamas. He is the co-founder of Synergize Sports, an international sports innovation consultancy and the co-producer of the Tennis Innovation Conference.
In addition, Salum organizes the SIR Conferences, sponsored events featuring world-renowned creative thinking experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch. He was the opening speaker at TEDx Charlotte in 2010 and promoted The Nobels Colloquia, an exclusive event featuring Nobel Laureates in Economics based in Venice, Italy, where spoke in 2011. In Charlotte, NC, he founded TheSircle Executive Club, organizing private dinners for local leaders since 2009 at The Ritz Carlton. Salum is an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a TV documentary film producer (associated with 360 PowWow Sports, an international production company).